It’s Time to Stop Marketing and Start Smarketing

Here’s a fact…only one in every 250 tadpoles actually becomes a frog. The other 249 become snacks for hungry birds. The one tadpole that does survive still has an uphill battle. The male frogs intent on looking for love migrate to the safest corner of the most convenient pond because they know that’s where the…

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Is Your Course Missing This Ingredient?

You don’t know how many times I hear people end their course creating stories with, “and the course didn’t sell.” Too many course creators are profiting from the wishful thinking associated with what Jeff Walker calls “hope marketing.” That’s the process of creating a product and then hoping someone buys it. Many people in the…

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Cyber Monday Is Coming. Are You Ready?

Cyber Monday is November 27, 2017. That’s 115 days from right now (August 4, 2017). If you’re reading this after that date, Cyber Monday is even closer. So, why is Cyber Monday such a big deal? The day was created as an online response to Black Friday. By definition, it is the Monday following Thanksgiving,…

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Clarity Wants You to Say “That’s Not What I Do”

“That’s not what I do.” Those words bounced around the room after I spoke them to a potential client. Immediately there was a feeling of “uh oh.” I placed a boundary around my services that I previously had resisted. I built a wall that separated my potential clients from those I wouldn’t help. Was this…

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Stop Asking for Email Addresses

I’m guilty. I’ve tried to grow my business by asking people for permission to send them email. Many of you reading this gave me that permission. Maybe you like me. Maybe you thought I had something more significant to offer. Maybe you felt sorry for me. Whatever the reason, I have your email addresses and…

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The Most Important Customer Question

Customers ask a lot of questions. They want to know about prices, terms, guarantees, among other things. As important as those questions are, none of them is the most important question. Most questions come from a sense of confusion or even skepticism. These are negative-rooted questions. In other words, if not answered satisfactorily, your relationship…

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