Passive Income – Will It Make You Rich?

There is a common theme that runs through my conversations with entrepreneurs and business leaders. It concerns one of today’s most common challenges. Though phrased differently by each person, the question is basically the same—”How can I generate passive income?” That might be your question, too. Passive income is defined as trade or business activities…

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Make a SPLASH with Your Message

All you need in this life is ignorance and confidence, and then success is sure. | Mark Twain People have different definitions of success. The dictionary defines it as the accomplishment of an aim or purpose. So, it should come as no surprise that we all mean something different when we discuss the topic. As…

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You Don’t Need to Find Your Ideal Client

I can’t remember when I heard it first, but almost every content creating, marketing, motivational, coaching, or educational experience begins with the same step—identify your ideal client or customer. I bought into that idea because I didn’t have any other options. However, I’ve discovered something interesting. Finding your ideal client isn’t the most important thing…

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It’s Time to Stop Marketing and Start Smarketing

Here’s a fact…only one in every 250 tadpoles actually becomes a frog. The other 249 become snacks for hungry birds. The one tadpole that does survive still has an uphill battle. The male frogs intent on looking for love migrate to the safest corner of the most convenient pond because they know that’s where the…

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Is Your Course Missing This Ingredient?

You don’t know how many times I hear people end their course creating stories with, “and the course didn’t sell.” Too many course creators are profiting from the wishful thinking associated with what Jeff Walker calls “hope marketing.” That’s the process of creating a product and then hoping someone buys it. Many people in the…

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Cyber Monday Is Coming. Are You Ready?

Cyber Monday is November 27, 2017. That’s 115 days from right now (August 4, 2017). If you’re reading this after that date, Cyber Monday is even closer. So, why is Cyber Monday such a big deal? The day was created as an online response to Black Friday. By definition, it is the Monday following Thanksgiving,…

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