It’s Time to Stop Marketing and Start Smarketing

Here’s a fact…only one in every 250 tadpoles actually becomes a frog. The other 249 become snacks for hungry birds. The one tadpole that does survive still has an uphill battle. The male frogs intent on looking for love migrate to the safest corner of the most convenient pond because they know that’s where the…

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Is Your Course Missing This Ingredient?

You don’t know how many times I hear people end their course creating stories with, “and the course didn’t sell.” Too many course creators are profiting from the wishful thinking associated with what Jeff Walker calls “hope marketing.” That’s the process of creating a product and then hoping someone buys it. Many people in the…

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Please Don’t Join a Mastermind

Every now and then, I encounter someone who reminds me that masterminds aren’t for everyone. Last month, Chad Jeffers and I started our first Franklin Mastermind group. Going into it, we weren’t sure how many people would be interested in going on a journey with two guys who are very different, yet very much alike.…

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Dreaming of Something More? Try This!

Most people I know dream of something more—more business, more time, more money, more margin, more friends, and so forth. Dreaming isn’t a bad idea. In fact, it’s a smart thing to do. However, just dreaming isn’t enough. In his book, Put Your Dream to the Test, John Maxwell said, “[Most people] possess a vague…

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Serious About Your Business? Maybe Not!

Adam is a fixture at the local farmer’s market. He is a walking knowledge base of information about plants, their nutritional benefits, and how to use them in some creative ways. His fresh ginger and tumeric are my wife’s favorites. When you talk to Adam, you know he is serious about farming. But he’s also…

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You Need This Before Your Business Can Thrive

Website? Email list? Catchy URL? Custom graphics? Those all are important, but none of them is as important as this… Without clarity, your business will never live up to its potential.   There are still a few hours left before the monthly cost of the Franklin Mastermind doubles. Click the logo to learn more.

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