Make a SPLASH with Your Message

All you need in this life is ignorance and confidence, and then success is sure. | Mark Twain People have different definitions of success. The dictionary defines it as the accomplishment of an aim or purpose. So, it should come as no surprise that we all mean something different when we discuss the topic. As…

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Plan, Produce, Promote, Profit – What’s Missing?

I remember meeting Jim (not his real name) at a conference. He was bright-eyed, optimistic, and ready to learn. The conference was all about learning how to make money by writing. The two-day conference opened the attendees eyes to the possibilities. Writing really is the gateway to success! All you need to do is plan,…

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Your Content Is a Couch Potato… Here’s Why

When I use the word content, I’m referring to anything you do to communicate and/or sell your message. Your content might be a book, course, speech, podcast, blog post, trade show display, etc. Therefore, you already have a lot of content. The problem is that your content isn’t living up to its potential. I run…

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How To Write a Blog Post in 30 Minutes (or less)

I work with a lot of clients who balk at the idea of writing blog posts. They cite a number of common excuses such as: I don’t have time. I don’t know where to start. I don’t have anything to say. I’d rather someone do it for me. There are more excuses than that, but…

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Are You Lost In the Content Forest?

Mark Twain said, “You can’t depend on your eyes when your imagination is out of focus.” That’s what happens to many people who try to create great content. They get so bogged down in their day-to-day activities that they give up on producing blog posts, ebooks, or other content products. I understand because I’ve seen it…

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E-lecturing Is Not E-Learning

I’m often asked to review online learning courses and provide feedback to content owners. My feedback almost always includes this sentence: Your video is a lecture … and it is too long! According to researchers, adult learners hate lectures. Lectures also are educationally ineffective. Yet, classroom and online “teachers” continue to use them while expressing…

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