The Future Should Be Better Than the Past

The future… it’s unpredictable, right? We never know what’s going to happen from one moment to the next. Yet, we do have the ability to reimagine the future and make some changes to what we’re doing today. I’ve done that in my own life and I’ve never been more excited about the future than I…

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Don’t Give Your Clients What They Want

I read a lot of marketing articles suggesting entrepreneurs should give their clients what they want or risk losing that business. I’m sure those articles are written with the best of intentions, but I don’t believe that’s always the best advice. In fact, when it comes to serving my clients, giving them what they want…

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Three Secrets You Should Know Before Creating a Course

“I need to create a course,” is usually one of the first things I hear from potential clients. They probably read a blog post or heard a podcast in which someone shared his or her story about making a lot of money with an online course. I don’t doubt those stories are true, but they…

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Video Isn’t As Important As This

Lights. Camera. Action. Many online courses place huge emphasis on the video content. The cost of production can easily be in the tens of thousands of dollars. They use the best lighting, cameras, and video equipment. They shoot and reshoot until every element is perfect. Editors pour over the footage with painstaking diligence eliminating every…

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Here’s Why Your Course Won’t Sell

John (not his real name) is a walking encyclopedia of information. He knows his specialty better than most experts. He can cite research, quote statistics, and debunk myths with ease. So, John decided to create a course. Why wouldn’t it sell? He has more than enough information to create a robust, marketable product. He outlined…

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The Passive Income Problem. Is It Worth the Effort?

There is a common theme that runs through my conversations with entrepreneurs, musicians, and artists. It concerns one of today’s most important challenges. Though phrased differently by each person, the question is basically the same—”How can I generate passive income?” That might be your question, too. The IRS defines passive income as trade or business…

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