The Future Should Be Better Than the Past

The future… it’s unpredictable, right? We never know what’s going to happen from one moment to the next. Yet, we do have the ability to reimagine the future and make some changes to what we’re doing today. I’ve done that in my own life and I’ve never been more excited about the future than I…

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Is Your Course Missing This Ingredient?

You don’t know how many times I hear people end their course creating stories with, “and the course didn’t sell.” Too many course creators are profiting from the wishful thinking associated with what Jeff Walker calls “hope marketing.” That’s the process of creating a product and then hoping someone buys it. Many people in the…

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Stop Asking for Email Addresses

I’m guilty. I’ve tried to grow my business by asking people for permission to send them email. Many of you reading this gave me that permission. Maybe you like me. Maybe you thought I had something more significant to offer. Maybe you felt sorry for me. Whatever the reason, I have your email addresses and…

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The Most Important Customer Question

Customers ask a lot of questions. They want to know about prices, terms, guarantees, among other things. As important as those questions are, none of them is the most important question. Most questions come from a sense of confusion or even skepticism. These are negative-rooted questions. In other words, if not answered satisfactorily, your relationship…

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Don’t Give Your Clients What They Want

I read a lot of marketing articles suggesting entrepreneurs should give their clients what they want or risk losing that business. I’m sure those articles are written with the best of intentions, but I don’t believe that’s always the best advice. In fact, when it comes to serving my clients, giving them what they want…

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