The Real Reason Change Isn’t Possible

You need to change… …your weight …your finances …your job …your self-perception Change. That word creates a ripple of responses. Some positive. Some negative. Some people embrace change. Others run from it. That’s not a sign of weakness; it’s a sign that your brain is doing what brains do. Your brain wants to store energy…

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Why Change Is Hard and Excuses Are Easy

“You don’t really want to change!” I’ve made that statement a million times…in my mind. It is my natural response to people who like to list all of the reasons they can’t do something different. Excuses are more plentiful than we realize. The disgruntled employees who chronically complain about their jobs. The clients who bemoan…

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Your Habits Say Things You Don’t Want Said

I never could have done what I have done without the habits of punctuality, order, and diligence, without the determination to concentrate myself on one subject at a time. | Charles Dickens Charles Dickens is regarded as a literary genius. Though he only lived 58 years, he accomplished more than most people could accomplish in…

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How to Quit Your Job (and Give Yourself a Raise)

Side hustle. Side business. Hobby business. Great idea. Second job. The concept can be described a lot of ways. When I worked in the corporate world, I called it my parachute. I joked that I could use my parachute to land on my feet if they ever pushed me out of the window of my…

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Video Isn’t As Important As This

Lights. Camera. Action. Many online courses place huge emphasis on the video content. The cost of production can easily be in the tens of thousands of dollars. They use the best lighting, cameras, and video equipment. They shoot and reshoot until every element is perfect. Editors pour over the footage with painstaking diligence eliminating every…

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Here’s Why Your Course Won’t Sell

John (not his real name) is a walking encyclopedia of information. He knows his specialty better than most experts. He can cite research, quote statistics, and debunk myths with ease. So, John decided to create a course. Why wouldn’t it sell? He has more than enough information to create a robust, marketable product. He outlined…

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