People don’t like to think, if one thinks, one must reach conclusions.
Conclusions are not always pleasant. | Helen Keller
In case you haven’t noticed, thinking is often discouraged. There are businesses built on the assumption that people don’t think. Having recently purchased a home, I encountered this fact first hand. The home builder offered “incentives” to buyers who used the mortgage company they own. Because I’m not a mortgage professional, I did what the home builder hoped I wouldn’t do… I asked a friend in the mortgage business for help. He pointed out that the “incentives” were offset by unnecessary fees. Therefore, the great deal the builder offered wasn’t a great deal for me. The same thing happens when the over-aggressive cashier tries to convince me to take advantage of the retailer’s credit card or I’m offered the opportunity to super-size my meal. The list goes on and on. Why don’t others want you to think?
- Because it proves it can be done. People don’t want to do the work thinking requires. They are quick to discourage anyone who raises the bar.
- Because it puts you in a position of power. Non-thinking people are dependent upon a system that is designed to keep them subservient. Thinking turns the tables on the so-called powerful and renders their rationale worthless.
- Because thinking people don’t fall for manipulative marketing. Advertising is designed to exploit the weaknesses of consumers. We are told what we need and how a certain car will improve our social status. Thinking helps us defend ourselves against unwise choices.
Stay on your toes and look for opportunities to use thinking to fend off manipulative tactics. The more you think, the more you’ll realize just how valuable this skill can be. Think about it.
In what areas of your life do you need to improve your thinking skills?
Terry Hadaway’s Creative Thinking Network will be launching this summer. Join Terry and other creative thinkers in a weekly live dialogue that will help you unlock your creative genius and separate you from the norm. Click here to learn more and to save your spot in the first cohort.