Archives For increase web traffic

How to Read Faster

April 11, 2013 — 1 Comment

QuickRead

and comprehend more!

For over seven years, I had the privilege of teaching adult students who were returning to college. Many of them had been out of school for many years. However, due to changes in the job market, their personal lives, or their understanding of who they were, they decided to pursue a college degree. Most of the students were over thirty years old. They had jobs, families, volunteer responsibilities, and hobbies. They were busy.

But, they were also motivated. I always started each term with an informal survey asking students just how busy they were. Several hundred students later, I discovered that they were busier than they thought. The average student was committed to 26.3 hours of activity per day before adding school. This was a recipe for disaster. Most college classes require two hours of work outside class for every hour spent in class. This group needed some help maximizing their efficiency. That’s when I started teaching the QuickRead process. I developed it while I was a student with a pile of books to read and very little discretionary time.

Until today, this process has been spreading by word of mouth. I taught it to several hundred students. They taught it to their friends. Now, it’s in a FREE ebook you can download. It’s short and to the point. I figured it shouldn’t take a long time to explain how to save time. The process takes some basic elements of adult learning strategy and weaves it with what I know about how authors work. In the end, it’s a proven strategy that will help you move quickly through books, articles, reports, magazines, and online resources.

You can help get the word out by using the share buttons below to post links to this article.

Why am I giving away this book? It’s my way of giving back in honor of the many people who have invested in me throughout my life. If we never learn to give, we’ve missed one of the greatest joys of life.

How are you giving today?

Download it here: QuickReadBook

How to maximize your website… in everyday language.

Do you have enough traffic coming to your site? Do you understand SEO and SEM? Does your site look like it was designed by a third grader? Do you have questions about your website that you want to get answered in words you understand? Are you fond of the word FREE?

If you answered yes to any of the questions above, you need to be on the line for our next WRITE NOW TELECONFERENCE. Daniel from Bear Creative Studio will be on the line talking about how to make your website work for you. The call is free. The information will be priceless.

Thursday, April 18 @ 7:00 pm. SPACE IS LIMITED. SIGN UP NOW.

In help for writers, motivation, Thinking , , ,
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Flying? Or Just Gluing on Feathers?

March 13, 2013 — Leave a comment
The following is a guest post from Daniel at Bear Creative Studio. Bear Creative Studio provides industry-leading web design and marketing. No matter your budget, Bear Creative Studio can provide you with a world-class website or digital marketing services focused on helping you gain customers quickly. Visit www.bearcreativestudio.com.

There are a lot of great things that you can do to increase your website profits, or at least response to your website. While some of them are a bit technical, I’ve put together a list of 3 very simple ways you (not your web designer) can increase your website profits today. And the turkey feathers- we’ll get to those in a minute.

1. Use Correct Grammar

I hate to say it, but most small-business websites I visit read like they were written by an eighth-grader. While some of them are, and are very successful mind you, I would bet that your site definitely wasn’t. Proper capitalization is a must as well as complete sentences.

Use spell check! Nothing bugs a potential customer like the idea that you don’t pay attention to the details.

Once you’re done with spell check, get a trusted friend or family member to read over it, as Liz, my lovely wife does for me.

Don’t try to use big words that no one understands. Big words will do one of two things: Either the reader doesn’t understand what the heck you’re talking about and is turned off immediately, or he or she does understand the word and somewhere along the way realizes you probably don’t know what you’re talking about. Big words are the enemy. They rarely do any good.

Speaking of big…

2. Don’t Speak Large (Unless You Are)

Don’t try to fool anyone. While you might want to withhold some information that might make you sound unprofessional. Like you work from home in your Spiderman underwear, (nothing wrong with that by the way). Generally it’s best to be honest if you’re a sole proprietorship, or just a couple of guys in an office. You might even want to say something clever like “We’re just a couple of guys in an office, who want to help you”.

Basically, don’t say “we” unless you are a “we”. People will appreciate what you are and feel much better if they connect on a personal level with your business.

3. It’s About the Results- Not the Process

If you have a product or service to sell, either of which include more than three steps, don’t focus on the process! No one cares about the process! Everyone cares about the results! Focus on the results of using your product and service.

Let’s say you’re selling a process that lets everyday people fly. Now the process for flying might be that one has to apply thousands of turkey feathers to himself with a hot glue gun. I’m sure you’d agree that in bold letters across the top of your site you should say something like, “Learn to Fly” or “Yes, You Can Fly” … Not “Glue a Thousand Turkey Feathers On and Flap Like Crazy”. Yet so many people do the equivalent with their product or service.

If you simply must describe the process detail by painful detail, do so in a separate page on your site. If people want details, they can find it there. Remember, you’re selling a solution to a problem or something that makes life better; the result, not the process.

These are just a few of a painfully large number of very simple ways you can improve your website’s sales copy today. Oh, and the turkey feathers thing- it’s a joke… Everyone knows it only works with chicken feathers.

What are you doing to share your message with the world?

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