The following is a guest post from Daniel at Bear Creative Studio. Bear Creative Studio provides industry-leading web design and marketing. No matter your budget, Bear Creative Studio can provide you with a world-class website or digital marketing services focused on helping you gain customers quickly. Visit www.bearcreativestudio.com.
There are a lot of great things that you can do to increase your website profits, or at least response to your website. While some of them are a bit technical, I’ve put together a list of 3 very simple ways you (not your web designer) can increase your website profits today. And the turkey feathers- we’ll get to those in a minute.
1. Use Correct Grammar
I hate to say it, but most small-business websites I visit read like they were written by an eighth-grader. While some of them are, and are very successful mind you, I would bet that your site definitely wasn’t. Proper capitalization is a must as well as complete sentences.
Use spell check! Nothing bugs a potential customer like the idea that you don’t pay attention to the details.
Once you’re done with spell check, get a trusted friend or family member to read over it, as Liz, my lovely wife does for me.
Don’t try to use big words that no one understands. Big words will do one of two things: Either the reader doesn’t understand what the heck you’re talking about and is turned off immediately, or he or she does understand the word and somewhere along the way realizes you probably don’t know what you’re talking about. Big words are the enemy. They rarely do any good.
Speaking of big…
2. Don’t Speak Large (Unless You Are)
Don’t try to fool anyone. While you might want to withhold some information that might make you sound unprofessional. Like you work from home in your Spiderman underwear, (nothing wrong with that by the way). Generally it’s best to be honest if you’re a sole proprietorship, or just a couple of guys in an office. You might even want to say something clever like “We’re just a couple of guys in an office, who want to help you”.
Basically, don’t say “we” unless you are a “we”. People will appreciate what you are and feel much better if they connect on a personal level with your business.
3. It’s About the Results- Not the Process
If you have a product or service to sell, either of which include more than three steps, don’t focus on the process! No one cares about the process! Everyone cares about the results! Focus on the results of using your product and service.
Let’s say you’re selling a process that lets everyday people fly. Now the process for flying might be that one has to apply thousands of turkey feathers to himself with a hot glue gun. I’m sure you’d agree that in bold letters across the top of your site you should say something like, “Learn to Fly” or “Yes, You Can Fly” … Not “Glue a Thousand Turkey Feathers On and Flap Like Crazy”. Yet so many people do the equivalent with their product or service.
If you simply must describe the process detail by painful detail, do so in a separate page on your site. If people want details, they can find it there. Remember, you’re selling a solution to a problem or something that makes life better; the result, not the process.
These are just a few of a painfully large number of very simple ways you can improve your website’s sales copy today. Oh, and the turkey feathers thing- it’s a joke… Everyone knows it only works with chicken feathers.
What are you doing to share your message with the world?